Who are we?

We are two women with decades of experience in global financial markets who have been empowered by our understanding of finance and we want to share that knowledge. We want women to buy into the concept that an understanding of basic finance and economics is an important part of one’s overall well-being. We encourage open dialogue about money in relationships and try to drive home the fact that aspects behind the basic functions of saving, spending, and budgeting, are the skills women use daily, and can be drawn upon to understand “ high finance”. We know that understanding how the world works vis a vis money matters strengthens relationships with spouses, life partners, family members, and financial planners.

Gail Segal Elmore

Co-FOUNDER

Gail has 20+ years experience on Wall Street. She worked in NY, Mexico, and Boston focusing on credit and complex capital markets products. A Montreal native, most of her career was as Managing Director for Bank of America’s emerging markets business where for many years she was the only woman on the board of the Emerging Markets Traders Association. A mother of two sons, Gail ultimately stepped away from Wall Street to actively manage family assets. She is on the board of the University System of Maryland Foundation and a member of the investment committee. She is also Board Member and Treasurer for the National Basketball Wives Association. Gail is a licensed advisor with the New York-based Blank Financial Group.